Sharing bad news and difficult information is part of everyday life. The key is to pro actively share such information before the other party discovers it. In the end, people usually find out the truth. Therefore, honest communication is critical to establishing credibility and trust, which in turn affects teamwork, productivity, profitability, and long-term success. Honest communication is the way we gain and keep the trust of our customers, potential clients, co-workers, and staff, as well as our family and friends. You can tell how open and trustworthy a relationship is by how willing someone is to share things that are difficult but important to hear. When it’s time to…