There is no denying the fact that when it comes to social media, opportunities are infinite for businesses to grow. It can scale up your enterprise and take your business to greater heights. In order to leverage the vast potential of social networking, a powerful and effective campaign is required. If you want to maximize your marketing efforts, you must tap the capabilities and limits for the type of campaign you wish to run and set your marketing objectives accordingly. Platforms like Twitter, Facebook, Linkedin, etc. are available all of the time for businesses to increase their brand awareness and to build a global presence. These can be used as…