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Social Media Tips For B2B Insurance Agencies
A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts. Create Your Online Persona Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating their online persona. Decide what your online voice will sound like. Will you be formal or informal, speaking to individuals or businesses, sounding like a reporter or an op-ed contributor?…
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Mash Up Your Website Via Social Media Optimization
Social media optimization is the latest buzzword that is capturing the attention of many website owners. Well, it will not be wrong in saying that social media optimization is adding key elements to a person’s website and also enhances the quality of the content that makes the web managers or designers spread information easily across the major social sites. Moreover, internet is the biggest platform for sharing and interacting. In fact, SMO is one of the most widely used methods through which one can interact and gain knowledge on various topics and issues. Moreover, social media optimization enables linkability of other websites or content to link back to your site,…
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