Making other companies aware of your brand name and the benefits of your product or service is the goal of B2B marketing, which also aims to turn them into clients. By visualizing a three-tiered funnel, we can make the idea of B2B advertising more understandable. A prospective world of customers who are typically uninformed of your product or service offerings is what you have at the top of the marketing funnel. The strategies used in the marketing activity at this level increase your brand’s visibility and draw in the proper kind of leads. B2B marketing offers potential customers insights and functional materials amid the sales funnel. Here, B2B marketers focus on…