Multimedia Copywriting – What Is a Multimedia Copywriter?
A marketing message should be able to be seen in multiple formats the average, everyday consumer uses. It doesn’t matter if whether it’s on a computer, cell phone, web page, or social network.
Regardless of the variety of media at the disposal of consumers, a multimedia copywriter gives the businesses a better advantage of getting their sales messages in front of prospects’ eyes.
A multimedia copywriter is responsible for writing persuasive marketing messages and presenting it in a variety of visually engaging presentations. In other words, it’s the hybrid of a sales writer and graphic designer.
Their primary goal is to attract new leads and boost sales by using several media formats including:
- printed media
- interactive design
- PowerPoint demonstrations
Combining two or more of these elements keeps prospects’ attention long enough to make sure sales messages are seen, heard, and read.
Because multimedia copywriters are visual communicators of written words, they can create multiple forms of media from one sales message. This creates of a higher perceived value to prospects and buyers.
Plus, it reduces the cost of hiring a team of copywriters and graphic designers to create a single sales campaign.
What also makes the multimedia copywriter a stronger asset to any business is their ability to create high value informational products.
By using interactive media, businesses and multimedia copywriters can create highly engaging content unique and similar to video games. These products will have a high value because of the amount communications and interactions increases between businesses and prospects.