Hyundai reveals all-new Tucson with parametric design themes
Set to make its global debut online on September 15th at 9:30 a.m. KST, the fourth generation Tucson C-SUV will be available in two different dimensions.
The design is based on the brand’s ‘Sensuous Sportiness’ identity, first introduced on the new Elantra, and evolves the language with its ‘Parametric Dynamics’ design theme.
The ‘Parametric Dynamics’ exterior design theme
The all-new Tucson’s advanced exterior styling expresses what Hyundai designers call ‘ParameDynamics’ with kinetic jewel-like surface details.
Parametric Hidden Lights provide a strong first impression. These signature DRLs (daytime running lights) are seamlessly integrated into the jewel-like grille, only revealed when turned on.
Overall, the new Tucson’s body is bigger and wider than previous generation models, offering a long hood and short overhangs on a stretched wheelbase that give it a slinky coupé-like character.
From the side, angular body panels offer yet another interpretation of parametric design. Chiseled surfaces create a striking contrast between sleek silhouette and masculine wedge, suggesting forward motion even when standing still.
Taut athletic shapes seamlessly merge into angular wheel arches where alloy wheels provide a powerful and dynamic stance.
Interior Design
The interior, dubbed Interspace, is inspired by modern boutique hotels where your comfort and convenience are the utmost priority.
The evolution of Tucson’s interior layout led to a lower instrument display and removal of the gauge cluster housing for a decluttered surface.
Layered, sensuous forms reinforce the feeling of openness. The broad ridge of the dashboard blends seamlessly with the doors, wrapping around front occupants like a deep gorge.
The vertically oriented, fully integrated center fascia descends to the console like a mighty waterfall. Twin silver garnish lines streaming from the center fascia to the rear doors harmonize neatly layered premium surface materials in complementary neutral tones.
“The mission of ‘Sensuous Sportiness’ is to elevate the emotional qualities of automotive design. We want our customers to feel moved. With the all-new #tucson, we are introducing its ultimate evolution and a definitive statement about Hyundai’s unstoppable forward momentum,” said SangYup Lee, Senior Vice President and Head of Hyundai Global design Center.
“Tucson’s advanced, experimental design is true to its pioneering spirit and raises the game in the industry’s most competitive segment.”
(Source: Hyundai)
