DRPT launches new transit recovery campaign
2 min read
A new marketing campaign was released by the Virginia Division of Rail and Community Transportation (DRPT) to assist rebuild public transportation ridership.
Rediscover Your Ride aims to inspire riders to return securely and confidently to the community transportation providers employed prior to the pandemic.
“As Virginians get started returning to the office environment, irrespective of whether whole-time or in a hybrid model, the commonwealth urges people today to Rediscover Your Ride by picking general public transportation,” said Jennifer DeBruhl, performing director, DRPT. “Public transportation organizations across Virginia are completely ready when you are with increased security protocols, sanitation and trustworthy transportation services.”
The Transit Recovery Initiative is a statewide plan to access individuals who stopped working with community transportation or are hesitant to use the company for the reason that of COVID-19 and its variants. The initiative’s ambitions are to strengthen community self-confidence in transit assistance and to boost ridership on general public transportation.
The Federal Transit Administration (FTA) awarded $247,500 in COVID-19 Investigate Demonstration cash to DRPT in early 2021 to rebuild community self-assurance in transit. This challenge consisted of two distinctive efforts: a statewide marketing campaign coined Rediscover Your Journey and an agency-centered complete techniques handbook aimed at supporting transit companions wanting to recover ridership and regain operations in a safe and sound and successful fashion.
The handbook addresses a extensive array of subjects such as cleaning and sanitation processes, modifying functions, navigating staffing shortages, acquiring local community partnerships and performing toward extended expression resiliency. The handbook was produced as a result of a thorough study method that consisted of reviewing neighborhood, state and national advice from sector leaders mixed with interviews with Virginia transit agencies.
The method of acquiring the means integrated looking into the strengths and standing of transit businesses, examining the newfound partnership amongst riders’ evolving notion of protection and their continued mobility needs, and reevaluating transit’s dedication to communities all through Virginia.
This job supports the implementation of steady and unified messaging to clients and includes elements relevant to all areas of the state. The toolkit gives the commonwealth’s transit partners with a deal of solutions that can be utilized to deal with two primary queries brought on by the COVID-19 pandemic: how businesses can safely and proficiently improve service concentrations to pre-pandemic concentrations and how businesses can rebuild client self confidence in the parts they serve.
