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How to Define Your Brand Voice and Vision to Increase Awareness and Credibility
The obvious parts of a brand such as the packaging of a product and the logo of the company are easy to create, but other parts like the brand’s voice and tone can be difficult to get right and define. What is a brand? It’s the sentiments people associate with your business. This includes the feelings and thoughts when they see a logo, hear a name, or use a product. Defining the personality of a business is the main part of branding. A good brand builds trust, familiarity and makes the company memorable among consumers. Defining and controlling a brand voice is crucial in increasing brand awareness and credibility. As…