The legendary big product in business, competition is a natural thing. Competition is not only good for the economy but also good for consumers.
A market with intense competition means competing to get consumer money by offering competitive prices, attractive promotions, best services, and so on. It is interesting to pay attention to two large companies or competing products to win the hearts of consumers.
Here is some legendary business competition.
Reebok vs. Nike
The competition between Reebok and Nike has been going on for three decades and is still ongoing. One difference between the two brands is the target market. Nike generally focuses on male consumers, while Reebok focuses on male and female consumers.
In 1987, Nike defeated Reebok. Since then, both brands have increased their sales by collaborating with famous athletes. Nike took Michael Jordan, while Reebok took Shaquille O’Neal. Then Reebok was bought by Adidas, but still in second place under Nike.
McDonald’s vs. Burger King
McDonald’s and Burger King have been in serious competition since the two companies emerged in the mid-20th century. McDonald’s Corporation founder Ray Kroc recognized the intense rivalry between the two fast-food restaurant companies.
Competition starts with the type of burger that cheats on each other, false advertising, and finally reaches its peak in the late 1990s. Unfortunately, Burger King fell far behind in the early 2000s when the CEO and owner changed. Burger King’s stability was lost, and Wendy’s shot to second.
Energizer vs. Duracell
The two battery companies dominate the market, but rarely know the difference between the two. Energizer has been operating since the late 1800s, while Duracell only began in the mid-1960s.
Both of these companies have marketed and advertised their batteries amazingly, and both use rabbits as mascots. Competition continues, and there is even a Facebook page that promotes competition between Energizer and Duracell.
Bill Gates (Microsoft) vs. Steve Jobs (Apple)
These two people are the owners of computer giant companies that are making a technological revolution with what we feel now. Both Jobs and Gates did not graduate from college, but their computer and business knowledge was second to none.
Gates started his business first until all the offices and homes use the Windows operating system, while Jobs is still trying and surviving. In 1997, Apple went bankrupt and received an investment of Gates of 150 million US dollars to stay alive.
In the last 15 years of his life, Jobs brought Apple to defeat Gates by launching smartphones, music players, and tablets. While they are categorized as rivals, Gates and Jobs are good friends because they value each other’s achievements.
Coke vs. Pepsi
This is a competition of all competitions. Even this competition was given the name Coca Cola War. Both soda companies have the same target market, thus making this competition even more enjoyable.
Santa actually wore purple clothes, but Coke gave him red clothes as a sales strategy and is still used by Santa around the world today.
Meanwhile, Pepsi placed itself on the target market of young people and labeled drinks for young people. However, both companies have invited many celebrities to be sponsored. Both companies also use large screens for advertising.