With a design based around the notion of dynamic purity, the Futuron Concept combines balanced proportions with pure shapes and surfaces.
The Futuron name itself is a portmanteau of ‘future’ and ‘on’, hinting at the switched-on, electric nature of future SUV designs from the brand.
From the official Press Release:
The Kia Futuron Concept is built around a single, strong ‘360-degree’ design notable for its pure, smooth form devoid of ornament. The delicate diffusion of the body’s surfaces creates a series of taut, flowing shapes which twist, expand and contract around the body. The result is a sleek and streamlined