9. Nurturing non marketing qualified, a lead that has been deemed “unqualified
Nurturing non marketing qualified this is a mistake. Remember the statistic that 45 percent of all sales leads will buy from someone — and it has been our experience that this number is much higher if measured over an extended period of time (years, as opposed to your standard sales cycle).
The qualification and capture process
The qualification and capture process must include building an information-rich database of people who have contacted your company, know your product line, have expressed interest in buying and can be engaged … Read More