3. Capturing lead data consistently with the most fundamental parts of the management process
Capturing lead data consistently the mapping process identifies the main criteria needed to understand the quality and timeliness of an investigation or engagement with your company’s assets (e.g., company type, size, new business opportunity, urgency of interest, functional responsibility, specific requirements, etc.). These criteria must be engineered into each contact point that allows potential customers to interact with all your assets.
These touch points include:
- Website contact forms
- Landing pages for online and offline marketing campaigns
- Trade show lead forms
- Direct mail response cards
- Inbound calls
- Internal and external thought leadership downloads
. Capturing and tracking lead data consistently the more complete the data in each new guide, the stronger the foundation for quickly identifying the appropriate follow-up for systems that overlap with basic information and automatically all the data in your system is securely secured.
What makes a lead marketing-qualified?
Here we will give
Acronym B.A.N.T. usually used to refer to these four criteria and is always the best way for a business company to sell your leads and your assets safely protected